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AviSteve View Drop Down
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    Posted: 22 Aug 2019 at 10:00am
Avidyne has overhauled its website (www.avidyne.com).  Check it out and post your impressions, compliments, and criticisms.  We need your feedback to keep improving!
Steve Lindsley
Avidyne Engineering
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ddgates View Drop Down
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Points: 1100 		Post Options Post Options   Thanks (0) Thanks(0)   Quote ddgates Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2019 at 10:38am
It is well done.

Suggest some videos of SynVis and traffic, wx, etc.
David Gates
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Points: 575 		Post Options Post Options   Thanks (0) Thanks(0)   Quote paulr Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2019 at 11:48am
I like the layout and the heavy use of product pictures. As David said, more videos would be more gooder… what I'd really love is a split screen video showing how easy it is to do things on an IFD vs brand G, e.g. entering a complex flight plan in the FMS.

One nit: on https://www.avidyne.com/premium-avionics-for-general-aviation/ everything has a "compatible product" label. What's the point of this? Everything shown here is made by Avidyne so I'd sure *hope* they were all "compatible."
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paulr View Drop Down
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Points: 575 		Post Options Post Options   Thanks (0) Thanks(0)   Quote paulr Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2019 at 11:50am
Another thing: link to the AML/STC documentation for each product that requires one. That way a buyer looking at, oh, idk, a DFC90 can quickly see whether it's compatible with her aircraft.
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paulr View Drop Down
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Points: 575 		Post Options Post Options   Thanks (0) Thanks(0)   Quote paulr Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2019 at 11:53am
The DFC90 page links to a POH for the DFC100-- that's what the title page and page header/footers all say. Did Christmas come early?
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Points: 3068 		Post Options Post Options   Thanks (0) Thanks(0)   Quote oskrypuch Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2019 at 12:19pm
One caution on the comparison matrix IFD/GTN.

I believe a recent G firmware update does provide a FLTA type feature, even without the optional TAWS.

* Orest
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oskrypuch View Drop Down
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Points: 3068 		Post Options Post Options   Thanks (0) Thanks(0)   Quote oskrypuch Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2019 at 12:56pm
Looks great though. Also agree, need some videos, or at least links to videos.

* Orest
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AviSteve View Drop Down
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Points: 2444 		Post Options Post Options   Thanks (0) Thanks(0)   Quote AviSteve Quote  Post ReplyReply Direct Link To This Post Posted: 23 Aug 2019 at 3:00am
Thanks for the feedback.  That's exactly what we're looking for.  Keep it coming!
Steve Lindsley
Avidyne Engineering
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paulr View Drop Down
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Points: 575 		Post Options Post Options   Thanks (0) Thanks(0)   Quote paulr Quote  Post ReplyReply Direct Link To This Post Posted: 23 Aug 2019 at 3:55am
Please apologize to your marketing team. I am on the verge of a new product launch right now and have been doing this kind of stuff all day for the last several weeks, so I'm kind of in a mood.

  • Slow down the slideshow on the main page and/or get rid of some text-- it goes by too quickly to read it and click the "learn more" buttons
  • Right now I'd be leading with the "FREE ADS-B" offer (since it is time sensitive), not the FMS/ADS-B for bizav, but the marketing team might have data to argue otherwise
  • "everything we do is with your safety top of mind and from your point of view."-- reword this. "everything we do is to put your safety first," maybe. The "your point of view" clause is out of place.
  • if you size the main window to less than a certain amount, the language-selection popup overlaps the social media buttons
  • why is there a UK flag next to the "English" selection? (I kid, I kid, but only partly)
  • it looks like you're using machine translation at least for French, so there are numerous errors in the French translation of main page and the GA page at least. Some subtle, some glaring. My suggestion: remove the translation menu. It's better to let people do their own translation than give them something with mistakes that makes Avi look like they don't care enough to speak proper French, or Russian, or whatever.
  • On the GA page: do the order of the bullets on the list (starting with "LPV") accurately reflect what you think the most important values of the product line are? 
  • On all of the product pages, you should be hitting the "better together" message harder. For example, the AMX240 page doesn't mention the expanded standby features you get when using it with an IFD. This is a 1-2 punch: *first* we make it easy to replace your lame old legacy GNS (which is gonna break soon and cost you $$$$) and *then* if you buy more Avi stuff, you get a better experience. So just replacing the GNS is great, but adding more green gear is more great.
  • On the IFD page: you talk about Flight Management System features, but your average bugsmasher pilot won't know what that is, except that FMS means "jet" and therefore probably "too complex and expensive for me". A quick demo video here would do wonders, and / or an example step-by-step. "Click here to see how easy it is." Suggestion: take a complex departure or arrival clearance typical of busy airspace (Bay Area, metro DC, metro ATL, etc) and show how to do it on the FMS, then contrast that to how awful it is on the GNS. 
  • the simplest value prop for the IFD100: it gives you the equivalent of a second IFD for free, on the iPad you probably already have. Say it that way. In fact if I were a dealer I'd be offering a cheap-o bundle of an IFD440 plus an iPad plus a year of Foreflight as the lowest-entry-cost solution to get rid of GNS, and if I were you I'd be helping them. This is not as much profit as selling a 5x0 but you can attack a market that wouldn't buy the 5x0 series anyway because of the low value of their airframes. 
  • https://www.avidyne.com/fms-adsb-system-for-business-aviation/: fix typo ("difference configurations") and clean up the confusing "GLAS tightly integrates..." (not clear whether this requires a 545 or a 550 or what). It looks like the bullet list here is the same as on the GA page, which probably shouldn't be true.
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dmtidler View Drop Down
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Points: 641 		Post Options Post Options   Thanks (0) Thanks(0)   Quote dmtidler Quote  Post ReplyReply Direct Link To This Post Posted: 24 Aug 2019 at 4:44am
FYI - In the document downloads, it appears the IFD540 Pilot Guide revision 6 and the IFD540 Instructions for Continued Airworthiness revision 8 documents are not the latest revisions. I show IFD540 Pilot Guide revision 7 (for s/w 10.2.3.1) and IFD540 Instructions for Continue Airworthiness revision 9 as the most recent versions of those documents.
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Points: 139 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Cruiser Quote  Post ReplyReply Direct Link To This Post Posted: 24 Aug 2019 at 2:22pm
you need more contrast on the colors of the printing (letters). They are pale and hard to read against the background.

Edited by Cruiser - 24 Aug 2019 at 2:29pm
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Cruiser View Drop Down
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Points: 139 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Cruiser Quote  Post ReplyReply Direct Link To This Post Posted: 24 Aug 2019 at 2:27pm
Contrast Contrast Contrast Contrast Contrast Contrast <------ this one .

Edited by Cruiser - 24 Aug 2019 at 2:27pm
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chflyer View Drop Down
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Points: 1078 		Post Options Post Options   Thanks (0) Thanks(0)   Quote chflyer Quote  Post ReplyReply Direct Link To This Post Posted: 25 Aug 2019 at 3:40am
Originally posted by paulr paulr wrote:

  • the simplest value prop for the IFD100: it gives you the equivalent of a second IFD for free, on the iPad you probably already have. Say it that way. In fact if I were a dealer I'd be offering a cheap-o bundle of an IFD440 plus an iPad plus a year of Foreflight as the lowest-entry-cost solution to get rid of GNS, and if I were you I'd be helping them. This is not as much profit as selling a 5x0 but you can attack a market that wouldn't buy the 5x0 series anyway because of the low value of their airframes.

+1

I've been amazed how Avidyne hasn't been pushing this package for GNS430 users. The number of lower (not low, low depends on your budget) value aircraft with a single GNS430 (or even non-GPS) crying for an upgrade is huge. For many of those, a 540 is just too big a bite.
Vince
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Points: 363 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Ibraham Quote  Post ReplyReply Direct Link To This Post Posted: 25 Aug 2019 at 8:29am
It seems the Avidynelive link is gone from the top right corner of the main page
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